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Email Marketing

"Maintain a healthy and interactive relationship with prospects, wherever they may be in their decision making or buying process."

Email Marketing - An Important Component of Lead Nurturing

An effective targeted marketing campaign involves fostering consistent and meaningful ongoing interaction with potential customers, regardless of their timing to buy. There are many innovative, cost-effective methods that keep you on your customers’ and prospective customers’ radar- ome examples are:

  • Email Marketing
  • Click-to-call (Internet to phone) and
  • Online Chat

These methods allow you to capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sales funnel.

About Our Email Marketing Partner - Constant Contact

Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You'll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you'll build strong connections with your audience that lead to referrals, repeat business and loyalty.

With Email Marketing by Constant Contact, you can:
  • Choose from more than 400 easily customized email templates—or create your own from scratch.
  • Create highly visual, professional-looking email newsletters and promotions in just minutes.
  • Drive more traffic to your website with focused, targeted email communications.
  • Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
  • Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
  • Send automated communications to new sign-ups via our Autoresponder tool.
  • Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization.


Fast Facts
Planned spending on online video is growing faster than all other online categories, with dollars being re-allocated in large part from TV and display ad budgets. - Online Media Daily, May 2011
The search engine marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion the previous year. It is projected to expand to $19.3 billion in 2011. - SEMPO's “2011 State of Search Marketing Report"


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