An effective targeted marketing campaign involves fostering consistent and meaningful ongoing interaction with potential customers, regardless of their timing to buy. There are many innovative, cost-effective methods that keep you on your customers’ and prospective customers’ radar- ome examples are:
These methods allow you to capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sales funnel.
| Planned spending on online video is growing faster than all other online categories, with dollars being re-allocated in large part from TV and display ad budgets. - Online Media Daily, May 2011 | |
| The search engine marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion the previous year. It is projected to expand to $19.3 billion in 2011. - SEMPO's “2011 State of Search Marketing Report" |