Creating and maintaining a website is an exercise in futility if nobody ever finds it. You can tell your friends and family, tweet, and post on Facebook, but if you don't conduct some search engine optimization on your website or run a good AdWords campaign, you aren't going to make money.

Search engine optimization (SEO) is the process of making your site visible to the search engines so it is returned via natural or organic search results. Each search engine has an algorithm they utilize to return results that are most relevant to the keyword(s). Why? Because they want people to come back and use them again – they are hoping you will click on the link(s) and ad(s) that put money in their pockets.

It is impossible to optimize your website perfectly for all the search engine algorithms. However, there are some things you can do that will improve your rankings:

1. Research keywords used to find what you are selling. Go to Google and try to find it.

2. Use the Google AdWords tool and find out how many people actually search for that set of keywords every month.

3. Choose a set of keywords that succinctly identifies your item and gets ~1000 searches a month: “message bracelet”

4. Name your page using your keywords: http://www.beadedroyalty.com/message-bracelet.htm

5. Use your keywords in the html coding of the website:   Title tag, Keywords tag, Description tag, Heading tag, Alt tag, Title tag 

6. Use your keywords in the text of the webpage. A good keyword percentage is 4-6%...that means 4-6% of the words on the webpage should be your keywords. Using them naturally in unique content will render the best results.

Do you have/want a website and need someone else to do this for you? The Dallas Internet Marketing Consultants at WSI Internet Works offer affordable search engine optimization. Contact us today.

An effective website takes a lot more than just filling in the blanks with a site builder.

1. Make it easy for people to find your website. Sure, you can tell your friends and post on Facebook, but those aren't necessarily going to bring your targeted audience. If people who want what you have don't find you, you aren't going to sell anything. Search engine optimization will go a long way towards helping the right people find your website. 
   
   
2. Buy a domain name. Free websites are one of the top reason for new website failure. Nothing screams, "I'm not serious about my business"€ like a free website. Domains only cost $10 a year, so there is no real reason to use a free domain.
   
   
3. Use professional photos and/or graphic design. The only way site visitors are going to see what you have is the photo(s). If your photo(s) are blurry, they might think you are trying to hide something or worse, that you don't care about your business. Take the time to take a good picture.
   
   
4. Tell your site visitors about yourself. Give a bio, take a family photo, your address and phone number. You might ask "what about the crazy people out there?"€ These days if someone wants to find you, they will. Using a PO box and/or referring to yourself as "the company" instead of "Jennifer" will only make people reluctant to part with their credit card information.
   
   
5. If you need help with any of the items above, don’t hesitate to contact Beth at WSI Internet Works – your Dallas Internet Marketing Consultant.
   
   
   

I talk to small business owners all the time who say - "Can you make my website appear on page one of Google?

Of course every business owner wants that - but what about if you can dominate Google with more than just your actual website? What if you have more than one listing on the first page of Google?

What if you can be found in multiple places? For multiple keywords?

Also - what if you could optimize your social media presence and start seeing real Return on Investment?

I've got some great new marketing programs for businesses that want to "break through" and really generate business from their online presence.

Want to learn more?

 Watch this space in the coming months for our digital marketing training classes.

In the meantime - never hesitate to contact me - I am happy to discuss your marketing plans and see if we are a good fit for your company.