Creating and maintaining a website is an exercise in futility if nobody ever finds it. You can tell your friends and family, tweet, and post on Facebook, but if you don't conduct some search engine optimization on your website or run a good AdWords campaign, you aren't going to make money.

Search engine optimization (SEO) is the process of making your site visible to the search engines so it is returned via natural or organic search results. Each search engine has an algorithm they utilize to return results that are most relevant to the keyword(s). Why? Because they want people to come back and use them again – they are hoping you will click on the link(s) and ad(s) that put money in their pockets.

It is impossible to optimize your website perfectly for all the search engine algorithms. However, there are some things you can do that will improve your rankings:

1. Research keywords used to find what you are selling. Go to Google and try to find it.

2. Use the Google AdWords tool and find out how many people actually search for that set of keywords every month.

3. Choose a set of keywords that succinctly identifies your item and gets ~1000 searches a month: “message bracelet”

4. Name your page using your keywords: http://www.beadedroyalty.com/message-bracelet.htm

5. Use your keywords in the html coding of the website:   Title tag, Keywords tag, Description tag, Heading tag, Alt tag, Title tag 

6. Use your keywords in the text of the webpage. A good keyword percentage is 4-6%...that means 4-6% of the words on the webpage should be your keywords. Using them naturally in unique content will render the best results.

Do you have/want a website and need someone else to do this for you? The Dallas Internet Marketing Consultants at WSI Internet Works offer affordable search engine optimization. Contact us today.